1. Set up efficient keywords
Keyword research is an integral part for the success and ranking of any website. Gone are the days when people used to stuff their product pages with single keywords to rank higher in search engines. Chinabrands puts hours of research to analyze product keywords which can help you get a boost without any research.
Now you need to do in depth keyword search and find useful buying intent long tail keywords to help you outrank your competitors. Also you need to use LSI (Latent Semantic Indexing) keywords which are related to your main keyword carry a lot of weight in Google Ranking Factor.
All this can add to get you an edge over your competitor and you can grab the No.1 position in SERPS. This could definitely increase your traffic and conversion rates.
2. Improve Thin Content
While doing Ecommerce SEO you will face a very common Technical SEO problem of duplicate and thin content on a lot of pages. This can actually be a disaster for most of the Ecommerce online stores so it needs to be addressed.
A study of Backlinko by Brian Dean suggests that longer content tends to rank higher in serps. Though it might not be possible to write long articles as product descriptions but you need to re write your descriptions and not just copy and paste from the manufacturer. This could help in avoiding duplicate and thin content issue.
A brief intro, some salient features and a bit detailed product description section with a summary and call to action to buy the product makes up a perfect product page.
3. Create SEO friendly URLs
Using short and keyword rich URL structure also tends to boost your search engine rankings. We have found that short urls rank higher on Google’s first page. As for the Ecommerce SEO is concerned the permalink structure seems to a bit longer. But you need to make sure that url structure is properly optimized and user friendly.
An example of SEO friendly URL could be something like this
This is a clean permalink structure which contains category, sub category and product title. In this way it is easier for Google robots to read, interpret and rank your website.
4. Upgrade Your Site Speed
Website Speed is one of the most important ranking signal in Google algorithm. Slow load times not only hurt the rankings but also it is reported that around 30% carts abandonments happen due to slow loading dropshipping or ecommerce websites.
You might need a fast web hosting service to host your website and compress images (while retaining high resolution) for quick web page loading. Also you must use CDN (Content Delivery Network) like cloudflare or others.
This helps in securing your website and improves site speed.
5. Add Internal Links To Your Content
Though most of the times, Ecommerce websites structure itself creates a lot of internal links to other pages within your website. But at times, you need to deliberately create links for your priority pages to give them more authority.
Interlinking content to each other engages users to stick to your website. The more engagement the more chances of consumer to buy products from your store. Interlinking helps get ranking without the need to create backlinks for less competitive keywords.
6. Get Reliable Sites To Link To You
Well off page Ecommerce SEO could be tricky. Reliable sites most likely won’t link to just average piece of product to your website. So to get links from reliable sources you need to have a decent blog for your Ecommerce store.
You can write relevant articles according to the products you sell and rank them higher in google serps. This in turn would automatically increase rank for your product and category pages and improve sales.
You can also build relationships with tech websites for example if you sell tech related stuff. Offer them a product to test in return they would link to your product etc.
7. Avoid Duplicate Content
Make sure to avoid duplicate content at all cost. Most of the times Ecommerce stores face this situation a lot. They just copy the same description which is provided by the wholesale owner.
Though writing your own descriptions for all products might drain a lot of your time and resources, it is worth to have unique descriptions for all products to rank higher in Google.
8. Optimize Your Product Images
We have noticed this a lot of times especially while analyzing Ecommerce stores that people mostly see product image and buy the product if they like. Most of the buyers won’t even try to read the description in detail.
And as is the popular belief that a picture is a thousand words, you must have high resolution and quality image. But it must be compressed in size to make sure website loads fast. Apart from that, try to keep the image detailed and showcase it with all angles and accessories. This would entice buyer to add the product to cart quickly.
9. Avoid Broken Links
No one wants to see a 404 Not Found Page on your website or online store. So make sure every product or category page on your website is up to date. Sometimes internal links pointing to site are broken and other issues. All these issues might create problems for user interface.
Whereas Google wants us to make sure that you have a clean website structure and easy to navigate website which is user friendly. You need to have a regular audit on all the internal and external links and keep an eye on your website pages.